Brand-led, SEO-first content for high-trust industries
I partner with B2B and B2C brands to clarify their message and establish authority through long-form content, email, and organic social media.
Sydney-based. Working internationally.
Recent results
I’ve partnered with brands across EV, healthcare, SaaS, and travel industries. I have experience working in spaces where clarity, accuracy, and trust matter.
Outcomes include:
500k+ organic clicks in a competitive EV salary sacrifice market
7× engagement uplift through organic brand-led LinkedIn content
Trust-led email re-engagement, achieving a 1.5% CTR in a regulated healthcare setting
Examples of my work
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![A woman sitting inside a car with a big smile, looking at the camera, and a man leaning into the car from outside, reaching towards her with a cheerful expression.]()
The Electric Car Scheme
EV / Salary Sacrifice / SEO
Long-form SEO optimisation contributing to 500k+ clicks and 5M+ impressions.
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![Two cups of coffee on a marble table, one with latte art and the other with cocoa powder, and a person holding a smartphone nearby.]()
The Pao App
Travel / Local SEO / Content
Long-form, location-led content designed to support organic social media content.
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![Entrance to the Fitzroy Markets pedestrian area in Melbourne with graffiti art, graffiti tags, and people walking near tents and parked vehicles.]()
Lucida Consulting
B2B Recruitment / Linkedin
Brand-led organic content on Linkedin driving a 7× uplift in engagement.
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![A person jogging on the beach near the ocean, with large waves and a clear sky in the background.]()
Email & content marketing for a UK healthcare provider
Healthcare / YMYL / Email
Trust-led email re-engagement aligned with clinical governance standards.
How I work
I’m usually brought in when teams need a more considered approach to their organic content efforts, without hiring full-time.
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I can help you define what your brand should say, who it’s for, and how content supports wider goals.
The focus here is on clarity and prioritisation before execution, so content is intentional rather than reactive.
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This is especially relevant to companies in highly regulated industries or sectors where trust is especially important.
I can refine language to feel clear, credible, and appropriate for your audience.
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I create and optimise long-form content built around search intent, structure, and depth.
Designed to rank, stay relevant, and answer the questions your target audience are actually asking.
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Email and organic social media should be treated as long-term, integral channels.
I focus on consistency, community-building and engagment, rather than virality.
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![A young woman with long brown hair, smiling, wearing a dark top and a pearl necklace, against a plain gray background.]()
"Working with Ellie at Lumo Digital was an absolute pleasure! Anyone would be lucky to have Ellie on their team with her problem-solving skills and collaborative mindset. She always brought fresh ideas and positive energy to all client work."
Meagan Screen - Social Media Strategist
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![A young man with short brown hair and a beard smiling brightly, wearing a white button-up shirt, in an indoor setting with blurred background.]()
"On occasion, you have the privilege of working with someone that you’d hire again and again without hesitation - no interview, no specific role required. Ellie is that person."
Alex Ramsey - COO at The Electric Car Scheme
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![A smiling man with dark hair and a beard, wearing a white T-shirt, against a bright green background.]()
"Ellie specialised in content creation and played a pivotal role in elevating our average keyword performance to 1st place. This achievement not only added significant value to our brand but also delivered substantial commercial benefits. "
Gaurav Ahluwalia - Marketing Director at The Electric Car Scheme
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![A young man with short brown hair, smiling, wearing a black jacket and t-shirt with a logo, standing in front of a gradient blue and light green background.]()
"Ellie played a pivotal role in transforming our marketing efforts. She spearheaded our social media strategy, and her expertise in content creation and SEO was a game-changer, leading to unprecedented growth in our average keyword performance and overall online presence."
Siddhant Malhotra - Brand Manager at The Electric Car Scheme
About me
I worked across agency and in-house roles before going freelance. During this time, I gained experience across SEO, paid social media, and brand campaign management.
Now based in Sydney, I partner with teams internationally! I bring clear thinking and hands-on execution without the overhead of a full-time hire.
Interested in learning more?