Content marketing that delivers: Strategy, copy & results

A young woman with blonde hair smiling at the camera, wearing a white tank top, gold earrings, and a necklace, sitting in front of a white brick wall decorated with cactus plants.

Hi, I’m Ellie, a Sydney-based content marketing specialist working with B2B and B2C brands that want to grow (or refine) their digital presence.

Whether you’re looking for someone to optimise your content to rank better, build your long-form content bank, or grow your social channels, I bring strategic thinking and hands-on execution to make it happen. There's nothing I love more than turning a brief into a high-performing piece of content!

Work with me

How I can help

Stretched too thin, lacking SEO expertise, or looking to scale without hiring full-time? Whatever your reasoning, here’s how I can help.

  • From snappy TikTok captions to 5,000+ word articles, I create copy that engages readers and builds your brand. Strategic, optimised, and designed to perform.

  • Content planning and creation for LinkedIn, Instagram, and beyond. I grow channels with strategy and consistency - fostering real community, not just posting.

  • Targeted campaigns and automated flows that nurture leads and drive action. Every message earns its place in the inbox. I’ve managed sends to 50k+ contacts, taking the pre-send pressure off your plate.

  • Need someone to own a campaign end-to-end? I’ve launched partnerships, delivered consistent newsletters, and managed paid ad campaigns, so you don’t have to.

  • A young woman with long brown hair, smiling, wearing a dark top and a pearl necklace, against a plain gray background.

    "Working with Ellie at Lumo Digital was an absolute pleasure! Anyone would be lucky to have Ellie on their team with her problem-solving skills and collaborative mindset. She always brought fresh ideas and positive energy to all client work."

    Meagan Screen - Social Media Strategist

  • A young man with short brown hair and a beard smiling brightly, wearing a white button-up shirt, in an indoor setting with blurred background.

    "On occasion, you have the privilege of working with someone that you’d hire again and again without hesitation - no interview, no specific role required. Ellie is that person."

    Alex Ramsey - COO at The Electric Car Scheme

  • A smiling man with dark hair and a beard, wearing a white T-shirt, against a bright green background.

    "Ellie specialised in content creation and played a pivotal role in elevating our average keyword performance to 1st place. This achievement not only added significant value to our brand but also delivered substantial commercial benefits. "

    Gaurav Ahluwalia - Marketing Director at The Electric Car Scheme

  • A young man with short brown hair, smiling, wearing a black jacket and t-shirt with a logo, standing in front of a gradient blue and light green background.

    "Ellie played a pivotal role in transforming our marketing efforts. She spearheaded our social media strategy, and her expertise in content creation and SEO was a game-changer, leading to unprecedented growth in our average keyword performance and overall online presence."

    Siddhant Malhotra - Brand Manager at The Electric Car Scheme

Results that matter

83% blog impression uplift

Increased a B2B blog’s annual impressions by 83% through consistent, relevant content. This directly resulted in more booked meetings and a stronger pipeline for the sales team.

Doubled B2B LinkedIn following

Grew a company’s LinkedIn audience from 2,500 to 5,000+ with targeted content strategies - for example, introducing audience-focused series, addressing pain points directly, and incorporating video.

72,000 organic clicks on one article

Capitalised on a timely news story to generate 72,000 organic clicks and secure a #1 Google ranking, bringing in a wave of qualified leads.

Examples of my work

  • Two cups of coffee on a marble table, one with latte art and the other with cocoa powder, and a person holding a smartphone nearby.

    Social media copywriting for a US-based creative agency

    I work with a creative agency to write TikTok and Instagram captions for 10+ diverse clients, from dental practices to flea markets to wellness brands. My job is to quickly adapt to each brand's voice, writing scroll-stopping copy that complements their video content and drives engagement.

    I focus on creating captions that feel native to the platform whilst staying true to each brand's identity, whether that's playful and community-focused or polished and aspirational.

  • Entrance to the The Strip ZRO pedestrian area in Las Vegas with graffiti art, graffiti tags, and people walking near tents and parked vehicles.

    LinkedIn content strategy for a Melbourne tech recruiter

    I manage the LinkedIn channel for a Melbourne tech recruitment firm: pitching content ideas, designing assets in Canva, and writing copy that resonates with their audience. Instead of generic recruitment posts, I focus on creating content that tech professionals find useful (and sometimes funny).

    The result: growing organic reach and establishing the company as a go-to resource in the tech hiring space.

  • A woman sitting inside a car with a big smile, looking at the camera, and a man leaning into the car from outside, reaching towards her with a cheerful expression.

    SEO copywriting for The Electric Car Scheme

    I create SEO-optimised, long-form content for The Electric Car Scheme. A big part of the work is breaking down complex topics like salary sacrifice schemes and benefit-in-kind tax into articles that both B2B and B2C audiences can actually understand.

    One article on the Tesla Model Y refresh alone generated 74,000+ clicks and 4 million impressions! The content educates, builds trust, and establishes the brand as a trusted voice in the UK's electric vehicle market.

  • A person jogging on the beach near the ocean, with large waves and a clear sky in the background.

    Email & content marketing for a UK healthcare provider

    I manage a fortnightly newsletter for a UK Dementia care provider, this includes writing the article, building the email in HubSpot for 2,000+ contacts, and developing a supporting social media plan.

    Working with such a sensitive topic requires a careful, empathetic approach that educates without overwhelming. The content positions the brand as a trusted resource, staying top-of-mind for when families need support. 

About me

A woman holding multiple pink marathon medals and a finished medal at an outdoor race event, with other participants and tents in the background.

I've worked across agency and in-house roles before going freelance, building experience in PPC, SEO, and brand campaign management. Now based in Sydney and working with clients internationally, I partner with businesses across diverse industries - from renewable energy and healthcare to enterprise software and recruitment - adapting my approach to fit each audience.

I use tools like SEMrush, Google Analytics, HubSpot, and Squarespace, but I never let the data overshadow the storytelling. The best content ranks well and resonates with real people.